Four Common Label Application Methods in Modern Industrial Production Using the Markem-Imaje 2200 Print & Apply Machines

In modern production lines, label print-and-apply machines do more than simply print information—they play a critical role in determining label accuracy, adhesion strength, and barcode readability on finished products. Depending on packaging type, surface characteristics, and line speed, manufacturers typically choose from four common label application methods to ensure stable and efficient operation.

This article helps you clearly understand the four most widely used label application methods today, illustrated through the Markem-Imaje 2200 label applicator—a pallet labeling solution widely adopted in manufacturing environments.

Máy dán nhãn Markem-Imaje 2200

Why Are Multiple Label Application Methods Necessary?

Not all products share the same:

  • Shape
  • Surface condition
  • Operating environment

As a result, modern label print-and-apply systems must be flexible in their application mechanisms to:

  • Ensure strong label adhesion
  • Maintain accurate label placement
  • Prevent product deformation
  • Match different production line speeds

Based on real production needs, the following four label application methods have become industry standards.

1. TAMP

TAMP is a label application method in which an applicator pad extends forward and presses the label directly onto the product surface.

Key Characteristics

  • Linear movement of the applicator pad
  • Direct contact between label and product
  • Highly controlled and precise label placement

Typical Applications

  • Carton boxes
  • Pallets with flat surfaces
  • Stationary or slow-moving products

2. BLOW

With the BLOW method, the label is transferred to the product surface using a stream of air, without any mechanical contact.

Key Characteristics

  • Non-contact label application

  • Minimal physical impact on products

  • Suitable for uneven or unstable surfaces

Typical Applications

  • Lightweight products

  • Flexible packaging

  • Irregular or unstable surfaces

This method is often selected when using Markem label applicators for products that are easily deformed.

3. TAMP-BLOW – Combined Contact and Air-Blow Method

TAMP-BLOW combines two mechanisms:

  • The applicator pad moves the label close to the product

  • Air pressure assists in accurate label placement

Key Characteristics

  • Higher accuracy than BLOW alone

  • Reduced label position deviation

  • Ideal for difficult or hard-to-reach labeling points

Typical Applications

  • Long-distance label application

  • Narrow or recessed labeling areas

  • Large cartons and pallets

This method is commonly found on flexibly configured Markem label applicators.

4. WIPE – Wipe-On Label Application Method

WIPE is a method in which the applicator arm moves horizontally, wiping and pressing the label onto the side of a moving product.

Key Characteristics

  • Horizontal wiping motion

  • Even label pressure during application

  • No need to stop the product

Typical Applications

  • Side labeling of carton boxes

  • Pallet labeling

  • High-speed, continuous production lines

Markem-Imaje 2200 Label Applicator – Flexible Support for All 4 Methods

The Markem-Imaje 2200 print-and-apply system is designed to fully support all four common label application methods, allowing manufacturers to easily configure the system to match specific production requirements.

In addition to flexible application mechanisms, the system ensures:

  • ANSI Grade A barcode quality

  • Stable and reliable operation

  • Effective labeling for cartons and pallets

Conclusion

Each label application method has its own advantages and suitable use cases. Understanding these four common labeling methods enables manufacturers to select the right label print-and-apply machine or pallet labeling solution for their production lines.

With full support for all major application mechanisms, the Markem-Imaje 2200 offers a flexible and reliable solution that meets a wide range of industrial labeling needs today.